Purpose
This statement outlines the DownTown privacy policy and describes how we collect, use, and protect personal information shared with us through our services. We value and respect the privacy of our services. We value and respect the privacy of our customers and are committed to safeguarding any information collected through www.downtown.lk in-store or via channels of communication. Please note that our Privacy Policy may be updated from time to time, and we encourage you to review this page periodically to stay informed. For any questions, clarifications, or feedback regarding our Privacy Policy, you may email us at: info@downtown.lk. We welcome your thoughts and suggestions as we continuously strive to improve your shopping experience with DownTown.
Contact Us
After reviewing this policy, if you have any further questions, require more information about our privacy practices, or would like to make a complaint, please contact us by email at: info@downtown.lk or by mail using the details provided below:
DownTown Clothing Shop
No. 77 High Level Road,
Homagama
10200
Sri Lanka
Collecting Personal Information
At Down Town, we are dedicated to protecting your personal information and being transparent about how we collect and use it. When you browse our website or make a purchase, we collect certain details about your device, how you interact with the site, and the data required to fulfill your orders. Additionally, if you reach out to us for support, we may collect further information to assist you.
Throughout this Privacy Policy, we refer to any data that can be used to identify an individual (including the types described below) as “Personal Information.” Below is an outline of what we collect and why:
1. Device Information
- Why We Collect It:
To ensure the website displays correctly on your device and to analyze usage so we can enhance your browsing experience. - How We Collect It:
Automatically gathered when you access our website, using tools such as cookies, log files, web beacons, tags, and pixels. - Who We Share It With:
This data may be shared with our e-commerce platform provider, Shopify, for business operations. - What We Collect:
- Your browser type and version
- IP address
- Time zone
- Cookie details
- Pages or products viewed
- Search queries
- Website interaction behavior
2. Order Information
- Why We Collect It:
To process your purchases, handle payments, ship your orders, provide invoices and order confirmations, communicate with you about your order, screen for fraud, and if you’ve agreed to send promotional information. - How We Collect It:
Directly from you during checkout or order placement. - Who We Share It With:
- our website platform)
- payment gateway)
- our technical solutions provider)
- What We Collect:
- Full name
- Billing and shipping addresses
- Payment details (including credit card numbers)
- Email address
- Contact number
3. Customer Support Information
- Why We Collect It:
To respond to your inquiries, resolve issues, and offer you the best possible service. - How We Collect It:
Provided directly by you when you contact us. - Who We Share It With:
This information may be shared with our internal support team or technical partners when necessary to assist you. - What We Collect:
- Name
- Phone number
- Order-related information
- Any additional information you choose to provide
Using Personal Information
At Down Town Clothing, we value your privacy and are committed to using your personal information responsibly. We use the information we collect for a variety of business purposes, including to provide and improve our services, support administrative functions, and offer personalized marketing. Specifically, we use your data in the following ways:
Website Analytics and Advertising Technologies
When you visit our website, we may use cookies, pixel tags, and similar technologies to collect data. This helps us serve relevant content and advertisements to you through platforms such as Facebook and Google.
Processing and Fulfilling Orders
We use personal information such as your name, shipping address, and payment details to process and complete your purchases.
Marketing and Advertising
Information such as your browsing and purchase history helps us tailor marketing messages and advertising to your interests. This may include email promotions, retargeting ads, and special offers.
Customer Service and Support
Contact details you provide allow us to respond to your inquiries, assist with orders, and offer customer support efficiently.
Fraud Prevention and Security
We may use data such as your IP address and payment information to detect, investigate, and prevent fraudulent transactions and ensure the security of our platform.
Sharing Personal Information
At Down Town Clothing, we only share your personal information with trusted service providers to help us deliver our services and fulfill our commitments to you. Here’s how and why we do this:
Legal Requirements and Protection
In certain cases, we may share your personal information to comply with local laws and regulations, or if required by a legal request such as a subpoena or court order. We may also share information when necessary to protect our legal rights.
Online Store Platform
We use Shopify to power our online store. Shopify helps us manage everything from product listings to payment processing. You can learn more about how Shopify handles your personal data here: Shopify Privacy Policy.
Order Management Software
To manage and track your orders efficiently, we use software developed by (our technical solutions provider). Your order details, including contact information and delivery addresses, are shared with this system strictly for order processing and management purposes.
Behaviour Advertising
At Down Town Clothing, we may use your personal information to provide you with marketing content and advertisements that we think you’ll be genuinely interested in. Here’s how we do that:
Using Shopify Audiences
We participate in Shopify Audiences, which helps us reach shoppers who have made purchases with other Shopify stores and who may be interested in our products too. To do this, we share details such as your email address, how you use our site, and your purchase history. This helps us (and other Shopify merchants) deliver offers that are more likely to match your style and preferences.
Using Google Analytics
We use Google Analytics to better understand how our customers interact with our website. This helps us improve your shopping experience and tailor our content to your interests. You can learn more about how Google uses your personal data here, and if you’d prefer, you can opt out of Google Analytics here.
Sharing with Advertising Partners
We may share information about how you use our site, the products you purchase, and your interactions with our ads across other websites. This helps us (….and our advertising partners….) show you more relevant ads. This information may be shared directly with partners or collected through cookies and similar tracking technologies, depending on your location and cookie consent settings.
Cookies
At , we use cookies on our website just like many other websites do. Cookies help us run and improve the site by remembering your preferences, actions, and how you interact with our services. This allows us to offer a smoother, more personalized shopping experience.
Since our online store is powered by Shopify, some of the cookies used are related to their system. You can learn more about those specific cookies here: Shopify Cookie Policy.
We also use cookies to understand how visitors use our site so we can make improvements where needed. This includes using analytics to see what’s working and what’s not—something we do to help manage and optimize our services.
In some cases, we allow third-party tools and service providers to place cookies on our website. These cookies help us—and them—show you more relevant products, services, and advertising both on our site and across the web.
Most browsers accept cookies automatically, but you can change your browser settings at any time to block or delete them. Just be aware that disabling cookies may affect how our website functions. Some features may not work properly, and parts of the shopping experience could be limited.
Also, blocking cookies doesn’t always stop all data sharing with third parties, especially with advertising partners who may still receive some information based on your browsing behavior.
Security of Your Information
At www.downtown.lk, we take your privacy seriously and are committed to keeping your personal information safe. We use reasonable measures to protect your data and ensure it’s handled in line with this Privacy Policy.
However, please note that no online system can be guaranteed to be completely secure. While we do our best to protect your information, we cannot promise or guarantee the absolute security of any data you share with us. To the extent allowed by law, we are not responsible for any unauthorized access, use, disclosure, or loss of your personal information.
By using our services or providing your information, you agree that we may contact you electronically regarding any security, privacy, or administrative matters related to your account or use of our services. If there is ever a data breach, we will do our best to notify you – either via our website, by email, or by other reasonable means.ses.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or other operational needs. Any updates will be posted on this page, so we encourage you to check back regularly to stay informed.
Third Party Website and Links
Our website may include links to third-party websites or online platforms that are not owned or operated by us. These links are provided for your convenience, but once you leave our site, we are no longer responsible for how your data is handled on those external platforms.
We strongly recommend that you review the privacy policies, security practices, and terms and conditions of any third-party website you visit. We do not control these sites and cannot guarantee the accuracy, reliability, or security of the information they provide – or how they handle your personal information.
Please also be aware that any information you share in public or semi-public areas (such as social media or other third-party platforms linked from our site) may be visible to other users and can be used by both those platforms and their users. This use is beyond our control and may not be limited in any way.
Including links to other websites does not mean that we endorse or are affiliated with their content, owners, or operators – unless we clearly state otherwise on our site.
Complaints
If you have any concerns or complaints about how we handle your personal data, please reach out to us using the contact details provided in the “Contact” section of this policy.
If you’re not satisfied with how we respond, you have the right to raise your complaint with the appropriate data protection authority in your region.